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Hello! Rowdy Kind products are now available to purchase exclusively from grüum in the UK. If you'd like to buy, or have any questions about your Rowdy Kind subscription, please visit grüum

About Us

Rowdy Kind started with a series of challenging questions from kids in the bath.

“Why do we use plastic bottles if they are so bad?” and “Why are you still using baby shampoo on me?” started the search for a better bathtime solution. Kate wanted something that was made of quality ingredients and specifically formulated for kids’ sensitive skin, and Chris wanted something that wasn’t for babies, gender neutral (not Pink vs Blue), was “Cool and Fun” and most importantly plastic free!

It was clear pretty quickly that the perfect option didn't exist.

And if we didn't do it, no one would!


Today Rowdy Kind is a true family affair. It takes a village to raise a child (and a make a great idea come to life), which proved true when Anne Marie gave in to Kate's begging for a co-founder and helped her bring Rowdy Kind to life. Fun fact, Anne Marie and Kate are sisters-in-law!

Today Rowdy Kind (and Kate & Anne Marie) are on a mission to make bath time plastic free.

Come join us!

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