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our story

Rowdy Kind started with a series of challenging questions, from our kids … in the bath. Why do we use plastic bottles if they’re so bad? Why doesn’t everyone carpool? And… why are you using baby shampoo on us?

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Kids' skin is special

Skin is skin... right? That's what we used to think too. However, while developing Rowdy Kind, we heard from over 50% of parents that their kids had sensitive skin.  So we wanted to know why.

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Why our bars are worth it

Our bars are worth every penny: sulfate & palm free, perfectly pH balanced, zero waste, and the same volume of active ingredients as 2x250ml bars. Plus they can survive bath time with even the most experienced marathon-tubbers!

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our latest blogs

Sustainability Struggles & Solutions - The Bathroom

The bathroom is a room plagued with sustainability challenges. From plastic free  skincare products and toys for a better bathtime, to addressing safe yet sustainable oral care, we dive deep into the kids' bathroom in Part #4 of our Sustainability Struggles & Solutions blog series.

Sustainability Struggles & Solutions - CLOTHES

The fashion industry has a bad reputation when it comes to sustainability. With kids, the term “Fast Fashion” also has a whole other meaning: they also wear out and grow out of their clothes FAST.  In Part #3 of our Sustainability Struggles & Solutions Blog Series, we offer up some solutions to soften the kids' clothing issue.

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