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We started Rowdy Kind because we wanted to make doing better, simpler. Actually, the truth is, we started because our kids wanted a better solution for the planet — and we couldn't find it. After endless hours of #tubtalks with our children, friends and families, we knew what we needed to do to Raise The Bath Bar:


Though they may be of the rough-and-tumble variety, kids' skin is sensitive to harsh ingredients. That’s why Rowdy Kind products are made specifically for kids.  

Our Hair & Everywhere Bars are:

The appropriate pH level 

Use only allergen-free scents

Are made of the highest-quality gentle cleansing ingredients

Have no Sulfates, Parabens or PEGs.

 To learn more, dive into our Kids’ Skin is Special blog.


According to WRAP, we produce about 2.4 million tonnes of plastic packaging in the UK — representing a 10% increase over the last 5 years. On top of that, 40% of the plastic waste that goes to landfill comes from our bathrooms. Frankly, that’s just rubbish! 

Kids know that plastic isn't good for the planet, and what goes on their skin shouldn’t add more to the bin. Our children told us that all of our products must be plastic free. Period.

Not just that, but they are also Vegan-friendly, Cruelty Free, Sustainably sourced, and Biodegradable


To us, creating a product for kids meant making something they can be proud of. And if they think it’s cool, ever better!  

Rowdy Kind products are all Handmade in the UK, and only touched by people we've met personally and know are being treated ethically


Much like the tortoise, our bars win the race. Getting good value for money is important to everyone. In addition to our ethics and broader mission, it was important to us that our products also went the distance at bathtime… so we made sure our Hair & Everywhere Bars have as much active ingredients in them as two traditional bottles of liquid 2-in-1.  They’re made up of just the good stuff — never watered down with cheap or synthetic additives.

In addition, we made sure they wouldn't ever get wasted by being tipped down the drain or left to fall apart in a puddle of water - our bars can last hours in a tub and not lose any of their quality.  

View our Bar vs Bottle challenge


The average kid in the UK spends just 44 minutes talking to their parents each day vs 3 hours on an electronic device. 

That’s what’s great about bath time — no screens allowed! We believe bath time is the best time for parents and kids to connect and talk about the things they care about.  

This bonding moment is a powerful one, and something we want to share with others. That’s why, exactly one month after our launch in March 2020, we donated all of the profits from our first production run to the Surrey Care Trust to support families in need during the Covid-19 pandemic.  

This was our first ‘Act of Kindness’ as we live our mission of supporting families in connecting with their children — be it at bath time or any other time.

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