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Round & About Magazine (May Edition):


Vantage Point Magazine




PRESS RELEASE - 1ST April 2020 

New local kids’ company donates future profits to Surrey Care Trust to inspire community kindness

Surrey resident Kate Tilbury launched the ethical, environmentally friendly brand in early March 2020 

Locally made, plastic-free kids’ bath products brand Rowdy Kind has donated the profits of its first production run to the Surrey Care Trust to make a difference in the face of the COVID-19 (coronavirus) pandemic.  This is despite having just commenced selling their new Hair & Everywhere bars in early March. Rowdy Kind was the first company to respond to the charity’s emergency appeal, with the funds going towards supporting young people in improving their chances in life through learning, mentoring and counselling. 

 Like many charities at this time, the Surrey Care Trust has lost significant funding due to the coronavirus-related cancellations of fundraising events and activities, while also seeing greater demand for its services. Rowdy Kind’s donation will help ensure the charity’s outreach workers can maintain contact with the families they support — vital in guaranteeing that our most vulnerable community members remain connected during this difficult period of isolation.

“This wasn’t the launch campaign we planned, but we believe everyone who can do something should at times like this. Unprecedented challenges like COVID-19 can inspire us to come together, even when we are being kept apart,” says Rowdy Kind founder and Surrey resident Kate Tilbury. “Surrey Care Trust is actively improving the futures of families who need a little extra support and this donation is a way we can support our local community and make a difference.”

Rachel Perez-Lofty, the Trust’s Senior Fundraiser adds: “We’re delighted that such a fledgling business like Rowdy Kind is willing to commit their first profits towards our emergency appeal.  We’re forecasting a loss of £50,000 this year and donations such as this not only help towards our funding but are also a great reminder that by working together, we can achieve so much more for our communities.”

Launched officially in March 2020, Rowdy Kind is on a mission to transform bath time into the best time for meaningful conversations between parents and kids — helping children become bolder, better, braver grown-ups. This aligned brilliantly with Surrey Care Trust’s mandate of enabling the next generation to overcome situational disadvantages, creating brighter futures by nurturing skills for life, work and learning. The charity’s programs are proven to help make a real change in the lives of the people they help.

Rowdy Kind’s kids’ plastic-free bath products are designed specifically for the needs of children aged 5 to 10 years old. It launched with two ethically made, environmentally friendly Hair & Everywhere Bars, Grass Stains and Spilled Milk, that are formulated and produced in the Surrey area.

By spreading kindness and taking this action for Surrey Care Trust, the Rowdy Kind team hopes that they can inspire other Surrey residents to come together in support of local causes and small businesses. For those who would like to support Rowdy Kind, please shop online at or at local retailers stocking the product, listed here .

For more information, please visit or follow the brand on Instagram @RowdyKind.


About Rowdy Kind:
Founded in Surrey in 2020 by Kate Tilbury, Rowdy Kind is a kids’ bath products brand made for little ones that are no longer toddlers but not quite teens. It launched with two Hair & Everywhere Bars and is on a mission to be Three Times Kind: Kind to the planet, Kind to children’s skin and supporting families in raising Kinder kids. For more information, visit


Media contact (Rowdy Kind):
Kate Tilbury
Rowdy Kind


Media contact (Surrey Care Trust):
​Justine Aldous
Marketing Communications Officer
07867 578543


 Photos, logos and a copy of this press release are available here:

Product samples and images available upon request.

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